Care Orchestration for Fertility Journeys

PtP is designed to support fertility clinics, care teams, and intended parents throughout complex reproductive journeys — from initial intake through treatment coordination, financial navigation, emotional wellness, and longitudinal follow-up. PtP is not intended to replace your EHR or clinical workflows. Instead, PtP helps clinics improve patient readiness, journey coordination, communication, operational visibility, and patient support between visits.

Clinics use PtP for: (1) Better Patient Readiness — structured onboarding covering reproductive history, testing, insurance, and goals; (2) Better Coordination — organizing diagnostics, medications, monitoring, embryo development, financial steps, referrals, and education; (3) Better Visibility Into Benefits & Cost — connecting treatment planning with insurance navigation and cost visibility; (4) Emotional Wellness Monitoring — optional questionnaires, journaling, meditation, and community support; (5) Physical Wellness Monitoring — optional tracking of weight, sleep, activity, and medication adherence.

PtP offers optional validated wellness questionnaires (anxiety, stress, quality-of-life), guided journaling, meditation and breathing exercises, music/art therapy resources, and optional community connection. These resources support self-awareness and emotional processing during treatment. With patient consent, trends may be shared with the care team. These are supportive and educational resources — not a substitute for mental health treatment.

No. PtP is designed to work alongside existing systems and workflows. The clinic EHR remains the clinical system of record. PtP focuses on coordination, patient engagement, structured intake, journey visibility, wellness support, and longitudinal patient experience.

Yes. PtP is designed to support a wide range of journeys, including IVF, IUI, fertility preservation, donor egg, donor sperm, gestational carrier/surrogacy, LGBTQ+ family-building, single intended parents, and adoption exploration.

PtP is designed for the broader reproductive ecosystem, not only fertility clinics. Providers and partners may include fertility clinics, reproductive endocrinologists, OB/GYNs, maternal-fetal medicine providers, donor agencies, surrogacy partners, mental health professionals, adoption-focused organizations, and benefits and financial navigation partners. Our core value comes from connecting the patient's medical journey with the auxiliary health and non-medical services that influence outcomes, timing, and continuity.

Yes. PtP is designed to improve visibility into treatment-related cost ranges and benefit considerations. This helps providers and patients understand likely financial decision points earlier, identify possible uncovered components, align care planning with benefits navigation, and update out-of-pocket estimates as the journey changes. These estimates are intended to improve clarity, not replace formal financial counseling or payer adjudication.

PtP uses a minimum necessary storage approach. It can coordinate the workflow without becoming the primary repository for the full underlying health record. PtP retrieves relevant data from connected systems (with consent), avoids unnecessary duplication of sensitive data, and keeps EHR as the primary system of record. PtP only stores essential structured data like pathway progress, user inputs, consent records, tasks, and audit history. This offers less unnecessary duplication, clearer separation between the system of record and the coordination layer, and stronger alignment with privacy, consent, and minimum-necessary principles.

PtP is designed with healthcare-grade privacy, consent, and security principles in mind. That includes encryption in transit and at rest, explicit patient authorization for data sharing, role-based access controls, consent-aware information flows, auditability of access and workflow actions, and support for HIPAA-aligned workflows. Data sharing is intended to occur only with providers or partners the patient has explicitly authorized, subject to the deployment model and legal environment.

PtP's AI is designed to support coordination—not decision-making. Examples include summarizing patient intake, generating structured pathway suggestions, surfacing likely next-step workflow blocks, helping align benefits, cost, and care coordination, and supporting patient-facing guidance between steps. PtP does not make autonomous medical decisions and does not replace clinical judgment. It is designed as a decision-support and coordination layer with appropriate governance boundaries.

PtP is designed to work alongside existing systems, not replace them. This may include the clinic's EHR or EMR, connected lab systems, outside provider records, and interoperable state or regional data networks, where available. PtP is being built around interoperability-first workflows, including support for FHIR R4-based integration. With patient consent and available connections, PtP can help bring together relevant information from multiple sources to reduce repeated intake, improve coordination, and increase journey visibility across systems. The EHR remains the primary clinical system of record. PtP acts as a coordination and journey intelligence layer on top of it.

Clinic onboarding has two phases: (1) Initial clinic onboarding includes clinic setup, organizational verification, and core account configuration — typical timeline: 2 business days to a week. (2) Full clinic onboarding may include multiple providers or NPIs within the clinic, role-based user setup, workflow configuration, pathway configuration, integration planning, and benefits and cost feature enablement — typical timeline: 2 to 4 weeks. Actual timing depends on number of providers and users, workflow complexity, integration requirements, and readiness of the clinic's existing systems. If no EHR or EMR integration is required, onboarding can move faster.

For a provider partner, support can include implementation guidance, workflow configuration support, onboarding assistance for clinic teams, technical support for enabled modules, issue resolution and troubleshooting, ongoing account support, and refinement support as workflows evolve. For pilot and early partner clinics, support is more hands-on so workflows can be refined in close collaboration with your team.

Early adopters help shape the platform while gaining practical advantages: direct input into product design, workflows tailored to real practice needs, earlier access to coordination benefits, stronger positioning as an innovation partner, and faster, closer support. Early adopters don't just use PtP—they help define how it works.